Slideshare has been missing vital experience of onboarding a new user for quite long, been assigned to task my role was to design the foundation of an experience that lasts for long term. I did research and see how other guys are doing it, talked to old and new users and conducted a surveys and user tests.
After collecting good enough data i designed the 4C (Consumer - Collector - Creator/Contributor - Champion) strategy of user onboarding which will help user to get familiar with what all is available to him on first stage as consumer and guide him to grow into further stage of development. User will be able to get a dedicated page with user name that he choose to provide at the time of signup like www.slideshare,net/anilsiwach. At time of signup only new user can choose categories of his choice depending on his interest and he will get a dedicated page that will feature latest and most popular content from those categories. We will introduce the feature of making collections for users who have been consumers for some time. user who are not able to create any content can create collections of content posted by other users and share those collections in the network. For stage 3 uaers i.e Contributers will be helped by providing easy content creation tools and campions will be given options of monetization. The strategy is widely appreciated and agreed upon and the revamp model of Slidesare is baed around same.
